Opting for the blue colourway, the palette exudes confidence and a high-tech vibe, perfectly reflecting the brand's identity. The shades of blue infuse a sense of sophistication and modernity, creating an ambiance of assurance and innovation.
UP EDGE
This project focused on creating a logo for Up Edge, a banking company targeting young adults through their app. The logo needed to embody a fun yet professional feel to resonate with this demographic. Explore how the design elements come together to create a modern and approachable brand identity tailored specifically for the app.