Drawing inspiration from the freshness of a sunrise, the primary colours of the palette—bright yellow reminiscent of a sunshine morning and turquoise blue mirroring the sky at dawn—imbue a sense of energy and vitality. The bold contrast of the yellow background against dark font choices invigorates the viewer, capturing the essence of a vibrant start to the day.
Secondary colours, drawn from accompanying illustrations, offer versatility, providing the brand with the opportunity to expand its palette as it develops new flavours, ensuring a dynamic and evolving visual identity.
